The real estate industry has undergone a transformative shift in recent years, driven by technological advancements and changing consumer expectations. Among the most significant developments is the adoption of virtual property previews, which allow potential buyers to explore homes remotely. Realtors increasingly rely on platforms like eProfitify, a leading website publishing and management tool, to deliver immersive virtual experiences while streamlining their operations.
Virtual property previews, which include 3D tours, video walkthroughs, and augmented reality (AR) staging, have become essential in modern real estate. According to the National Association of Realtors (NAR), 53% of homebuyers in 2021 considered virtual tours "very useful" in their decision-making process. The COVID-19 pandemic accelerated this trend, with platforms offering virtual solutions seeing a 40% increase in usage between 2020 and 2022. For realtors, these tools reduce physical showings, expand reach to global buyers, and improve transactional efficiency.
eProfitify stands out as a comprehensive platform that equips realtors with tools to create, manage, and market virtual property previews. Its user-friendly interface allows agents to upload high-resolution photos, 360-degree videos, and 3D scans directly to their websites. Key functionalities include:
eProfitify also integrates with Multiple Listing Services (MLS), ensuring previews are automatically synced to listings across platforms. This seamless connectivity saves agents hours of manual updates.
While virtual previews are a cornerstone, eProfitify enhances realtor workflows through integrated tools:
eProfitify also offers analytics dashboards, revealing metrics like tour engagement rates and lead conversion trends. This data empowers agents to refine marketing strategies.
The platform’s holistic approach addresses pain points across the sales cycle. For example, a realtor can host a virtual open house via eProfitify, automatically log attendee inquiries in the CRM, and schedule follow-up appointments—all within one ecosystem. This reduces reliance on third-party tools, cutting costs and improving coherence in client interactions.
As remote transactions rise—63% of millennials are comfortable buying a home sight-unseen (Bankrate, 2023)—the demand for integrated virtual solutions will grow. eProfitify positions realtors to lead in this digital era by merging innovation with practicality.
By leveraging its multifunctional toolkit, agents not only meet modern buyer expectations but also gain a measurable edge in efficiency, client satisfaction, and sales performance. Whether through immersive previews or backend automation, eProfitify exemplifies how technology is redefining real estate success.