How to Write Product Descriptions That Sell
How to Write Product Descriptions That Sell (And How Tools Like eProfitify Can Help)
In today’s competitive ecommerce landscape, a product description isn’t just a summary—it’s your silent salesperson. With 87% of shoppers stating that product content directly influences their purchasing decisions (Salsify), crafting compelling descriptions is non-negotiable. However, even the best copy needs the right tools to maximize reach and engagement. This guide breaks down actionable strategies to write descriptions that convert, supported by statistics and insights into how platforms like eProfitify—a leading website publishing and management tool—streamline the process with features like SEO optimization, CRM, instant messaging, and more.
1. Know Your Audience: Personalization Drives Sales
Before writing a single word, research your audience. Understand their demographics, pain points, and desires. For example, 80% of consumers are more likely to buy from brands offering personalized experiences (Epsilon).
How eProfitify Helps:
eProfitify’s CRM system tracks customer behavior, purchase history, and preferences. Use this data to tailor your descriptions. For instance, if your CRM shows a segment loves eco-friendly products, highlight sustainability in your copy.
2. Sell Benefits, Not Just Features
Customers care about how your product solves their problems. Instead of saying, “This blender has a 1000W motor,” say, “Whip up smoothies in seconds with our powerful 1000W motor—perfect for busy mornings.”
Statistic:
74% of shoppers will pay more for products that clearly demonstrate value beyond price (AMA).
How eProfitify Helps:
Integrate AI-powered analytics from eProfitify’s ecommerce tools to identify which benefits resonate most. Test different descriptions and track engagement metrics in real time.
3. Use Persuasive Language and Storytelling
Emotional storytelling can boost conversions by 30% (Headstream). Use sensory words (“luxurious,” “crisp,” “refreshing”) and scenarios (“Imagine hosting a dinner party where everyone raves about your appetizers…”).
How eProfitify Helps:
Leverage instant messaging to gather customer testimonials or address concerns. Incorporate these stories into your descriptions for authenticity.
4. Optimize for SEO: Get Found Online
With 46% of product searches starting on search engines (SparkToro), SEO is critical. Include long-tail keywords like “wireless noise-canceling headphones for travel” to rank higher.
Statistic:
Pages with product descriptions over 500 words achieve 10% more organic traffic (Backlinko).
How eProfitify Helps:
eProfitify’s built-in SEO tools analyze keyword competitiveness and suggest optimizations. Its drag-and-drop editor ensures mobile-friendly formatting, which Google prioritizes.
5. Leverage Social Proof: Build Trust
Display reviews and ratings prominently. Products with reviews see a 3.5x higher conversion rate (PowerReviews).
How eProfitify Helps:
eProfitify’s review management system aggregates customer feedback directly on product pages. Use its CRM to ask satisfied buyers for reviews via automated emails.
6. Mobile Optimization: Capture On-the-Go Shoppers
Mobile accounts for 70% of ecommerce traffic (Statista). Keep descriptions concise, scannable, and fast-loading.
How eProfitify Helps:
eProfitify’s responsive design templates ensure descriptions look great on any device. Its CDN accelerates page load speeds, reducing bounce rates.
7. Create Scannable Structure
Break text with bullet points, subheadings, and bold keywords. Shoppers spend just 6 seconds scanning product details (Nielsen Norman Group).
How eProfitify Helps:
Use eProfitify’s content blocks to organize descriptions with ease. Highlight USP’s visually using icons or color contrasts.
8. End with a Clear Call-to-Action (CTA)
Urgent CTAs like “Buy Now – Limited Stock!” can increase conversions by 33% (Omnisend).
How eProfitify Helps:
Embed clickable CTAs with eProfitify’s appointment management system, letting customers book consultations or demos directly from product pages.
Why eProfitify is a Game-Changer
eProfitify isn’t just a website builder—it’s a holistic platform integrating tools that elevate product descriptions:
- SEO Optimization: Boost visibility.
- CRM Integration: Personalize content.
- Instant Messaging: Engage shoppers in real time.
- Ecommerce Analytics: Refine strategies with data.
Conclusion
Writing product descriptions that sell requires a blend of psychology, SEO, and design. By aligning your copy with customer needs, optimizing for search, and using tools like eProfitify, you can turn browsers into buyers. With features spanning CRM, appointment scheduling, and AI analytics, eProfitify empowers businesses to craft, publish, and manage high-converting content effortlessly.
In a world where 70% of shopping carts are abandoned (Baymard Institute), every word—and every tool—counts. Start optimizing today.
