Why Should Property Dealers Use eProfitify Instant Messaging Feature

Why Should Property Dealers Use eProfitify Instant Messaging Feature

Published On: 14 July 2025

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In today’s hyper-competitive real estate market, property dealers face immense pressure to deliver faster, personalized, and efficient services. The traditional methods of phone calls and emails often fall short in meeting the dynamic demands of modern clients, who prioritize instant communication and seamless interactions. This is where eProfitify, a leading website publishing and management platform, emerges as a game-changer. With its Instant Messaging feature and integrated tools like CRM, appointment management, and e-commerce, eProfitify equips property professionals to streamline operations, boost client satisfaction, and close deals faster. Let’s explore why adopting eProfitify’s Instant Messaging is a strategic move for property dealers, backed by industry data and trends.

The Critical Role of Speed in Real Estate Conversions

Speed is non-negotiable in real estate lead conversion. According to a Harvard Business Review study, companies that respond to leads within 5 minutes are 9x more likely to convert them than those that wait longer. For property dealers, delays in communication can mean losing clients to competitors. A follow-up survey by Xpressdocs revealed that 51% of buyers and sellers choose the first agent who contacts them. With eProfitify’s Instant Messaging, agents can engage prospects in real time, reducing response times from hours to seconds. This immediacy builds trust and keeps prospective buyers engaged during their decision-making window.

24/7 Availability and Client Convenience

Modern clients expect round-the-clock accessibility. A National Association of Realtors (NAR) report highlighted that 89% of millennials – now the largest group of homebuyers – prefer messaging apps for initial communications. eProfitify’s Instant Messaging enables agents to offer 24/7 support via automated responses or live chats, catering to global clients across time zones. This accessibility not only enhances customer experience but also captures leads outside traditional business hours, a crucial advantage when 40% of property inquiries occur after 6 PM, as noted by Salesforce.

Reducing Missed Opportunities with Centralized Communication

Juggling multiple platforms for calls, emails, and texts often leads to missed connections. A study by Velocify found that 35-50% of leads go to the first responder, yet 78% of customers have used multiple channels to engage businesses. eProfitify consolidates all interactions into one platform, ensuring agents track and manage conversations efficiently. For instance, if a client messages via the website and later calls, the CRM logs both interactions, providing context for personalized follow-ups. This integration minimizes oversight and ensures continuity in client relationships.

Seamless Integration with eProfitify’s Ecosystem

The power of Instant Messaging amplifies when combined with eProfitify’s broader toolkit:

  1. Appointment Management System: Agents can convert chat discussions into scheduled property viewings instantly. Automated reminders reduce no-shows, which cost businesses up to $1,000 per missed appointment (Forbes).
  2. CRM Integration: Every chat is logged into client profiles, enabling agents to track preferences, history, and follow-ups. CRM-driven insights help tailor recommendations, boosting conversion rates by 30% (SuperOffice).
  3. E-commerce Functionality: For property dealers selling listings, digital services, or subscriptions, Instant Messaging assists in resolving purchase queries instantly. This is vital, as 73% of customers rank quick resolution as a top factor in brand loyalty (PwC).

Enhancing Lead Quality and Reducing Costs

Manual follow-ups consume 20-30% of an agent’s time, per HubSpot. eProfitify automates routine queries (e.g., pricing, availability) via chatbots, freeing agents to focus on high-value tasks. AI-driven tools qualify leads by analyzing chat behavior, ensuring agents prioritize hot prospects. Reports indicate AI automation can reduce lead qualification costs by 40% (McKinsey).

Data-Backed Client Retention

Retaining clients is as critical as acquiring new ones. Salesforce notes that 80% of customers consider personalized experiences as important as services offered. eProfitify’s CRM uses chat history to deliver hyper-personalized interactions, from remembering a client’s preferred property type to suggesting listings based on past behavior. This strategy pays off: Bain & Company found increasing retention by 5% raises profits by 25-95%.

Security and Professionalism

With 68% of clients wary of data breaches (Cisco), eProfitify’s encrypted messaging ensures sensitive financial and personal details remain secure. Professional chat templates and branding tools further reinforce credibility, a key factor for 92% of clients who trust businesses with polished digital interfaces (Top Design Firms).

Competitive Edge in a Booming Market

The global proptech market, valued at $22.2 billion in 2022, is projected to grow at 15.8% CAGR through 2032 (Grand View Research). Agents leveraging eProfitify’s tech stack stay ahead by optimizing workflows, enhancing client journeys, and scaling operations. For example, agents using integrated platforms report 45% faster deal closures (Deloitte).

Conclusion

eProfitify’s Instant Messaging isn’t just a communication tool – it’s a catalyst for transforming how property dealers operate. By enabling instant responses, seamless integration with CRM and e-commerce tools, and robust automation, the platform addresses the core challenges of speed, efficiency, and personalization. In an industry where 47% of buyers make offers after just one interaction (NAR), the ability to engage clients in real time isn’t optional – it’s essential. As a comprehensive website management solution, eProfitify empowers agents to meet modern demands, reduce operational costs, and build lasting client relationships in a rapidly evolving market.


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