How to Promote Online Ordering to Increase Sales
How to Promote Online Ordering to Increase Sales
The rapid evolution of consumer behavior, accelerated by the COVID-19 pandemic, has made online ordering a cornerstone of modern business strategy. According to Statista, global e-commerce sales reached $5.8 trillion in 2023, with projections set to exceed $8.1 trillion by 2026. For businesses, prioritizing online ordering is no longer optional—it’s essential for survival and growth. This guide explores actionable strategies to promote online ordering, backed by statistics, and highlights how eProfitify, a leading website publishing and management platform, can empower businesses to succeed.
1. Optimize Your Website and Mobile Experience
A seamless digital experience is critical for converting visitors into customers. With 72% of consumers prioritizing mobile-friendly websites (Think with Google), businesses must ensure responsive design, fast load times, and intuitive navigation. Slow-loading sites increase bounce rates—a one-second delay can reduce conversions by 7% (Portent).
How eProfitify Helps
eProfitify offers drag-and-drop website builders optimized for mobile and desktop. Its eCommerce integration lets businesses showcase products, set up secure payments, and track orders effortlessly.
2. Incentivize Online Orders with Promotions
Discounts and loyalty programs drive sales. A RetailMeNot survey found that 80% of shoppers are likelier to purchase when offered discounts. Free shipping is another incentive—49% of shoppers abandon carts due to extra costs (Baymard Institute).
Tactics to Try:
- “First order” discounts (e.g., 15% off via email sign-ups).
- Free shipping thresholds (e.g., free delivery for orders over $50).
- Loyalty points redeemable for future purchases.
eProfitify’s Role
The platform’s CRM tools segment customers for targeted promotions, while its eCommerce suite automates discount codes and tracks loyalty program engagement.
3. Leverage Social Media
Social media influences purchase decisions for 68% of consumers (Nielsen). Platforms like Instagram and TikTok are ideal for promoting online orders through visually appealing posts, user-generated content, and limited-time offers.
Pro Tips:
- Partner with micro-influencers to showcase your products.
- Use Instagram Stories’ “Swipe Up” feature to link directly to your order page.
eProfitify Integration
Sync your eProfitify store with social media channels to turn followers into customers instantly.
4. Simplify the Checkout Process
Complicated checkouts lead to cart abandonment—a staggering 70% of shoppers leave without completing purchases (Baymard). Streamline the process by:
- Offering guest checkout options.
- Providing multiple payment methods (e.g., PayPal, Apple Pay).
- Saving customer details for future orders.
eProfitify’s Solution
The platform’s one-click checkout and auto-save features reduce friction, improving conversion rates.
5. Partner with Third-Party Delivery Services
Collaborating with platforms like Uber Eats or DoorDash expands reach. A McKinsey report notes that 60% of consumers use delivery apps at least once a month. However, balance third-party partnerships with in-house delivery to retain profit margins.
eProfitify Advantage
Integrate third-party delivery APIs directly into your eProfitify store for centralized order management.
6. Highlight Contactless and Safe Delivery
Post-pandemic, 65% of consumers still prefer contactless options (Nielsen). Promote safety measures like QR code menus and curbside pickup to build trust.
eProfitify Tools
Use the appointment management system to schedule pickups and manage high-demand slots efficiently.
7. Deploy Email Marketing Campaigns
Email marketing delivers an ROI of $42 for every $1 spent (Litmus). Send personalized offers, restock alerts, and cart abandonment reminders to re-engage customers.
eProfitify’s CRM Edge
Segment your audience using eProfitify’s CRM and automate tailored email sequences.
8. Invest in SEO and Content Marketing
Businesses with blogs generate 55% more website traffic (HubSpot). Create content around your products (e.g., recipes for food businesses) to improve search rankings and drive organic traffic.
eProfitify SEO Tools
Built-in SEO optimization features ensure your site ranks higher on search engines.
9. Centralize Operations with eProfitify
eProfitify is a powerhouse for businesses aiming to scale online sales. Its all-in-one platform includes:
- Instant Messaging: Resolve customer queries in real time via chatbots.
- Appointment Management: Book services alongside product orders for hybrid businesses.
- CRM: Track customer behavior to refine marketing strategies.
- Analytics: Monitor sales trends and campaign performance.
Case Study
A boutique bakery using eProfitify saw a 40% increase in online orders within six months by leveraging targeted promotions, streamlined checkout, and social media integrations.
Conclusion
Promoting online ordering requires a mix of user experience optimization, incentives, and strategic marketing. Tools like eProfitify simplify this process by offering integrated solutions for web management, CRM, and customer engagement. As e-commerce continues to dominate, businesses that adopt these strategies—and partner with agile platforms—will thrive in the digital era.
By embracing eProfitify’s suite of tools, from instant messaging to data-driven analytics, businesses can transform their online presence, boost sales, and build lasting customer relationships. Start your journey today to stay ahead of the competition.
