How to Use Video Marketing to Showcase Properties

How to Use Video Marketing to Showcase Properties: Strategies, Stats, and Tools

The real estate industry thrives on visual storytelling. As buyer preferences shift toward digital-first experiences, video marketing has become indispensable for agents, brokers, and property managers. Studies show that 73% of homeowners are more likely to list with agents who use video, while 85% of buyers and sellers prefer working with professionals who leverage video content (National Association of Realtors). In this guide, we’ll explore actionable strategies for using video marketing to showcase properties, backed by statistics, and highlight how platforms like eprofitify streamline the process with cutting-edge tools.

Why Video Marketing Works in Real Estate

Video content dominates digital engagement:

The human brain processes visuals 60,000x faster than text.
Properties with video receive 403% more inquiries than those without (Forbes).
54% of consumers want to see video content from brands they support (HubSpot).

Videos build emotional connections by immersing viewers in a property’s layout, ambiance, and neighborhood. They also cater to mobile-first audiences—75% of buyers use mobile devices to search for homes (National Association of Realtors).

Key Video Marketing Strategies for Real Estate

1. Virtual Tours and 360° Videos

Virtual tours let prospects “walk through” properties remotely. Platforms like Matterport enable immersive 360° videos, which increase engagement by 300% compared to static images. Highlight unique features like open-floor plans or natural lighting to spark interest.

2. Property Highlight Reels

Create short, polished videos (2–3 minutes) showcasing a property’s best angles. Include details like upgraded kitchens, smart home tech, or scenic views. Facebook posts with video generate 59% more engagement than image-only posts (Sprout Social).

3. Client Testimonials

Authentic testimonials build trust. Feature satisfied clients discussing their buying/selling journey alongside clips of their homes. 88% of buyers trust online reviews as much as personal recommendations (ReviewTrackers).

4. Neighborhood Guides

Buyers care about location. Produce videos spotlighting nearby amenities—schools, parks, restaurants—to position properties within desirable lifestyles.

5. Social Media Shorts

Platforms like TikTok and Instagram Reels prioritize short-form video. Use quick clips (15–30 seconds) to tease property features or share market tips. 93% of marketers say video has boosted brand awareness on social media (Animoto).

6. Live Streaming Open Houses

Host live Q&A sessions or virtual open houses. Promote these events via email and social media to attract real-time engagement.

7. Drone Footage

Aerial videos capture a property’s scale and surroundings, appealing to luxury buyers. Listings with drone photos/videos sell 68% faster (DroneBase).

Best Practices for Real Estate Video Marketing

Quality Over Quantity: Use stable shots and clear audio. Tools like Adobe Premiere Pro or Canva help edit videos professionally.
Storytelling: Frame properties as spaces for living, not just selling. Highlight lifestyle benefits (e.g., “Dreaming of hosting holiday dinners? This gourmet kitchen has space for it all”).
SEO Optimization: Include keywords like “3-bedroom home in [city]” in titles and descriptions.
Strong CTAs: End videos with prompts like “Schedule a viewing today” or “Download our neighborhood guide.”
Consistency: Post weekly videos to stay top-of-mind.

Real Estate Video Marketing Statistics

97% of agents say video improves client understanding of properties (HomeLight).
72% of homebuyers watched video tours during their search (National Association of Realtors).
Video ads drive 4.8x better ROI than static ads (Insivia).
52% of buyers cite video as the most useful website feature (WireBuzz).

Streamline Video Marketing with eprofitify

To maximize efficiency, agents need tools that centralize marketing, client communication, and CRM. This is where eprofitify excels—a leading website publishing and management platform designed for real estate professionals.

Key Features That Complement Video Marketing:

Instant Messaging: Engage prospects in real-time after they view your videos.
Appointment Management: Let clients book viewings directly from your video landing pages.
CRM Integration: Track leads generated by video campaigns and automate follow-ups.
Ecommerce Tools: Sell digital guides or virtual staging services alongside listings.
SEO Analytics: Monitor which videos drive traffic and conversions.

For example, after posting a neighborhood guide video on eprofitify’s CMS, agents can use instant messaging to answer questions, schedule tours via the built-in calendar, and nurture leads through personalized email workflows—all within one platform.

Conclusion

Video marketing is no longer optional in real estate—it’s a competitive necessity. From virtual tours to social media shorts, video content captures attention, builds credibility, and accelerates sales. By pairing these strategies with robust tools like eprofitify, agents can automate workflows, enhance client interactions, and turn video views into closed deals.

As the market evolves, staying ahead means embracing both innovative content and the technology that makes it impactful. Ready to elevate your listings? Hit record—and let platforms like eprofitify handle the rest.